A rich user profile can not only provide your customers with a smoother and more fulfilling experience, it can help you boost your sales and marketing opportunities too!
User Information
The information contained in a user profile provides valuable insight. Not just personal details – like a name, email address, or date of birth; a users’ profile will often contains information like preferences or specific application settings, that they can take with them no matter how they login to a system.
User Credentials
The chances are that the credentials for a user will also be part of their user profile information too, for cases where UserID and Password is used to provide first-factor authentication. But credential information is a particular part of a users’ profile, that often works best when treated as separate information.
Securely Stored
With a users’ profile containing information both of a personal nature – and potentially of a security sensitive personal nature too – storing it securely is of paramount importance. For regulatory compliance at least, one would want to persistently store any Personally Identifiable Information – a.k.a. PII – in some encrypted form. Credential information, on the other hand, is best stored hashed – so that it can never be decrypted and put to malicious use.
Securely Accessed
But it doesn’t just stop at information storage. Accessing of a users’ profile information needs to be handled in a secure fashion, and transporting that information – particularly across the internet – needs to be performed in a secure way too. It makes little difference if information is securely stored, if it’s then subsequently handled in an insecure manner, or transported in an insecure way!
Build it yourself?
You could build support in-house, yourself. That’s true. Click on the image to read more about doing just that, and watch the recording of my related webinar here. If your team has the resources, time, capacity, knowledge, and expertise in developing SSO; deploying Attack Protection; leveraging OIDC and/or SAML for Authentication, Social and/or Enterprise Federation; implementing Passwordless and/or MFA, and/or (optionally) OAuth 2.0 for API Authorization – then it’s definitely an option. But what if there was a better way?
Profile Progressively with Universal Login
Say hello to Auth0 Universal Login! Universal Login allows you to create a fully customized user authentication experience that gives you the ability to progressively build rich profile information for a user. With out-of-the-box support for the likes of SSO, Passkeys, advanced MFA, Social Login and Enterprise Federation too, Universal Login offers a range of fully flexible options for configuration. But it doesn’t stop there! Fully brand the experience however suits, and leverage Attack Protection strategies that are leading edge. All at the push of a button!
Linked Accounts
Using Auth0 Account Linking, create a single account for a user, with a single user profile, irrespective of how that user performs a login.
Attack Protection
Protection provided against a range of attacks, using features such as Bot Detection, Breached Password Detection, and Suspicious IP Throttling.
Extensibility
Customize identity flows with visual drag and drop Actions to build functionality that will address your unique requirements.
Integrate with ease
With a variety of out-of-box options provided by a wide range of SDKs, you can build an initial integration with Auth0, written in any programming language and supporting any technology stack, in a matter of hours. Click on the image to visit the Auth0 SDK website and discover how to integrate with ease.
Want to learn more?
Okta provide a wide-range of courses to help you level-up your skills. Why not click on the logo to see what you can discover with Okta Training today!
Read more about it on the Auth0 Blog
Read the Auth0 Blog, and learn why integrating with Universal Login is the best practice when it comes to creating rich user profiles with absolutely no changes to your code!
Stay informed
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Begin the journey…
Sign up here, and create a free Auth0 Tenant to begin your journey. Play with prototyping an integration of your existing code – or develop something new; experience the Okta Customer Identity Cloud, powered by Auth0, in a way that best suits you.
…or try a Demo.
If you’re looking for some inspiration, why not take a look at some of the pre-build demos at demo.okta.com – where you can test-drive sample integrations for both the Okta Customer Identity Cloud and the Okta Workforce Identity Cloud too!
