{"id":12,"date":"2025-03-28T16:01:32","date_gmt":"2025-03-28T16:01:32","guid":{"rendered":"https:\/\/discovery.cevolution.co.uk\/iam\/?page_id=12"},"modified":"2025-03-28T16:19:15","modified_gmt":"2025-03-28T16:19:15","slug":"brand","status":"publish","type":"page","link":"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ciamsticky is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-accent-5-background-color has-text-color has-background has-link-color wp-elements-5ec195d42a06e7b6e80074735a8c8919 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff778368 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:10px;color:#353434;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);box-shadow:var(--wp--preset--shadow--deep)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-8165f36a wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><p class=\"wp-block-site-title\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\" target=\"_self\" rel=\"home\">Discover CIAM<\/a><\/p>\n\n\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-82baacbd wp-block-group-is-layout-flex\"><nav class=\"is-responsive items-justified-left wp-block-navigation is-content-justification-left is-layout-flex wp-container-core-navigation-is-layout-24a44033 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-accent-5-background-color\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-left wp-block-navigation\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\"><span class=\"wp-block-navigation-item__label\">Authenticate<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Authenticate submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/\"><span class=\"wp-block-navigation-item__label\">Login<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Login submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passkeys\/\"><span class=\"wp-block-navigation-item__label\">Passkeys<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passwordless\/\"><span class=\"wp-block-navigation-item__label\">Passwordless<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\"><span class=\"wp-block-navigation-item__label\">Federation<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/social\/\"><span class=\"wp-block-navigation-item__label\">Social<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/sso\/\"><span class=\"wp-block-navigation-item__label\">SSO<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/mfa\/\"><span class=\"wp-block-navigation-item__label\">MFA<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\"><span class=\"wp-block-navigation-item__label\">Authorize<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Authorize submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/access-control\/\"><span class=\"wp-block-navigation-item__label\">Access Control<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/consent\/\"><span class=\"wp-block-navigation-item__label\">Consent<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\"><span class=\"wp-block-navigation-item__label\">Manage<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Manage submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/user\/\"><span class=\"wp-block-navigation-item__label\">Users<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/brand\/\"><span class=\"wp-block-navigation-item__label\">Brand<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\"><span class=\"wp-block-navigation-item__label\">Protect<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/blog\/\"><span class=\"wp-block-navigation-item__label\">Blog<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-top-center ciamcover\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:840px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/28154419\/create-a-high-resolution-highly-detailed-image-showcasing-a-customizable-ciam.png\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"50% 50%\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/28154419\/create-a-high-resolution-highly-detailed-image-showcasing-a-customizable-ciam.png 1024w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/28154419\/create-a-high-resolution-highly-detailed-image-showcasing-a-customizable-ciam-300x225.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/28154419\/create-a-high-resolution-highly-detailed-image-showcasing-a-customizable-ciam-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-container-core-cover-is-layout-e603688c wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-64be3dce wp-block-group-is-layout-flex\" style=\"min-height:780px\">\n<div class=\"wp-block-group alignwide has-base-color has-text-color has-link-color wp-elements-7871dbeaf874c2204b8153127d9f12d0 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0a0f4438 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-x-large-font-size\">Creating a customizable CIAM UX that matches your brand, will enhance customer experience and your conversion rates too!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-left has-neve-text-color-color has-text-color\">Aligning your CIAM integration with your brand provides a consistent user experience for your customers, and gives them peace of mind that they\u2019re using a trusted and secure provider.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/4\/2024\/04\/19202418\/profile-769x1024.jpg\" alt=\"\" class=\"wp-image-6218\" style=\"aspect-ratio:1;object-fit:cover;width:192px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-right has-neve-text-color-color has-text-color\">Hi, I&#8217;m <span class=\"popup-trigger popmake-378\" data-popup-id=\"378\" data-do-default=\"0\">Peter Fernandez<\/span>, and as a <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span> expert, I want to share my experience building modern CIAM Brand Management into modern applications.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-base-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-559c3a805ac223a96d3270ec6588b981 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading has-text-align-left has-neve-text-color-color has-text-color\" id=\"custom-domains\">Custom Domains<\/h2>\n\n\n<p>Providing a consistent user experience for your customers starts with branding the URL associated with the application-independent <span class=\"popup-trigger popmake-415\" data-popup-id=\"415\" data-do-default=\"0\">IdP<\/span>\/Authorization Server service implementations typically recommended as a CIAM integration best practice.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading has-text-align-center has-neve-text-color-color has-text-color\" id=\"custom-templates\">Custom Templates<\/h2>\n\n\n<p class=\"has-text-align-center has-neve-text-color-color has-text-color\">Template customization then gives you the opportunity to brand the dialogues, (web) pages and emails the application-independent <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span> services provide to interact with the user \u2014 cementing a consistent user experience for your customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading has-text-align-right has-neve-text-color-color has-text-color\" id=\"custom-styles\">Custom Styles<\/h2>\n\n\n<p class=\"has-text-align-right has-neve-text-color-color has-text-color\">Incorporating the ability to style independently also means that aspects like colour schemes and typography can be independently updated to match brand requirements as and when required \u2014 further establishing consistency in the user experience for your customers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Build vs Buy vs DIY<\/h2>\n\n\n\n<p class=\"has-text-align-left has-neve-text-color-color has-text-color\" style=\"padding-bottom:0\">You could build an in-house custom solution yourself&#8230;it&#8217;s certainly an option. Particularly if you have a team with the time, capacity, knowledge, and expertise to develop: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><span class=\"popup-trigger popmake-397\" data-popup-id=\"397\" data-do-default=\"0\">SSO<\/span>, <\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">Leverage <span class=\"popup-trigger popmake-407\" data-popup-id=\"407\" data-do-default=\"0\">OIDC<\/span> and\/or <span class=\"popup-trigger popmake-470\" data-popup-id=\"470\" data-do-default=\"0\">SAML<\/span> for Authentication, <span class=\"popup-trigger popmake-523\" data-popup-id=\"523\" data-do-default=\"0\">Social<\/span> and\/or (Enterprise) <a data-type=\"page\" data-id=\"1136\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Federation<\/a>, <\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">Implement <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passwordless\/\" data-type=\"page\" data-id=\"1149\">Passwordless<\/a>, <span class=\"popup-trigger popmake-1879\" data-popup-id=\"1879\" data-do-default=\"0\">Passkeys<\/span> and\/or <span class=\"popup-trigger popmake-428\" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>, with optional<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0\"><span class=\"popup-trigger popmake-467\" data-popup-id=\"467\" data-do-default=\"0\">OAuth 2.0<\/span> for <span class=\"popup-trigger popmake-2876\" data-popup-id=\"2876\" data-do-default=\"0\">API<\/span> Authorization, as well as<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">Deploy and maintain Attack Protection.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-neve-text-color-color has-text-color\">The alternative is to integrate with a <span class=\"popup-trigger popmake-2946 \" data-popup-id=\"2946\" data-do-default=\"0\">SaaS<\/span> solution provided by one of the popular vendors, and the cost of subscribing to one of these typically depends on the features you use and the number of active consumer identities you have.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:20%\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"3\" data-wp-router-region=\"query-3\" class=\"wp-block-query alignwide has-global-padding is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"columns-1 wp-block-post-template has-small-font-size is-layout-grid wp-container-core-post-template-is-layout-2fe809ea wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-127\" class=\"wp-block-post post-127 post type-post status-publish format-standard has-post-thumbnail hentry category-integration tag-buyvsdiy tag-diy\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--50)\"><h2 style=\"margin-top:var(--wp--preset--spacing--30);\" class=\"has-text-align-center wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/02\/22\/diy-or-buy\/\" target=\"_self\" >Build, Buy or DIY your CIAM Solution?<\/a><\/h2>\n\n<figure style=\"aspect-ratio:2\/3;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/02\/22\/diy-or-buy\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Build, Buy or DIY your CIAM Solution?\" style=\"border-radius:20px;border-width:1px;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--deep);\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on.png 1024w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on-300x225.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Click to read the blog post<\/em><\/p>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>With vendor-based <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span>, the cost is typically associated with the platform hosting the backend service(s) that deliver <a data-type=\"page\" data-id=\"6\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Authentication<\/a>, <a data-type=\"page\" data-id=\"9\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Authorization<\/a>, <a data-type=\"page\" data-id=\"18\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Management<\/a> and <a data-type=\"page\" data-id=\"24\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\/\" target=\"_blank\" rel=\"noreferrer noopener\">Protection<\/a> from attack. <\/p>\n\n\n\n<p>With consumer-oriented SaaS, much of this infrastructure is already in place: cloud-based &#8220;compute&#8221;, database, network resources, etc., could be a necessity for your solution, and delivering these at scale may be something you also need to do.<\/p>\n\n\n\n<p>Deploying a standards-based (open-source) DIY solution within your existing infrastructure might provide a more cost-effective approach, delivering secure and robust <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span> without the need to build everything yourself and with the added benefit of more flexibility and control.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-0d85de7f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-text-display is-style-text-display--4\" style=\"font-style:normal;font-weight:400\">Questions? Comments? <br>Feel free to reach out!<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-a89b3969 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/pgfernandez\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-threads has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.threads.net\/@petefern\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Threads<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-bluesky has-contrast-color wp-block-social-link\"><a href=\"https:\/\/bsky.app\/profile\/petergf24.bsky.social\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.3,4.2c2.3,1.7,4.8,5.3,5.7,7.2.9-1.9,3.4-5.4,5.7-7.2,1.7-1.3,4.3-2.2,4.3.9s-.4,5.2-.6,5.9c-.7,2.6-3.3,3.2-5.6,2.8,4,.7,5.1,3,2.9,5.3-5,5.2-6.7-2.8-6.7-2.8,0,0-1.7,8-6.7,2.8-2.2-2.3-1.2-4.6,2.9-5.3-2.3.4-4.9-.3-5.6-2.8-.2-.7-.6-5.3-.6-5.9,0-3.1,2.7-2.1,4.3-.9h0Z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Bluesky<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-wordpress has-contrast-color wp-block-social-link\"><a href=\"https:\/\/wordpress.com\/reader\/users\/peterfernandez2016\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 C3.289,9.459,3.009,10.696,3.009,12z M18.069,11.546c0-1.112-0.399-1.881-0.741-2.48c-0.456-0.741-0.883-1.368-0.883-2.109 c0-0.826,0.627-1.596,1.51-1.596c0.04,0,0.078,0.005,0.116,0.007C16.472,3.904,14.34,3.009,12,3.009 c-3.141,0-5.904,1.612-7.512,4.052c0.211,0.007,0.41,0.011,0.579,0.011c0.94,0,2.396-0.114,2.396-0.114 C7.947,6.93,8.004,7.642,7.52,7.699c0,0-0.487,0.057-1.029,0.085l3.274,9.739l1.968-5.901l-1.401-3.838 C9.848,7.756,9.389,7.699,9.389,7.699C8.904,7.67,8.961,6.93,9.446,6.958c0,0,1.484,0.114,2.368,0.114 c0.94,0,2.397-0.114,2.397-0.114c0.485-0.028,0.542,0.684,0.057,0.741c0,0-0.488,0.057-1.029,0.085l3.249,9.665l0.897-2.996 C17.841,13.284,18.069,12.316,18.069,11.546z M19.889,7.686c0.039,0.286,0.06,0.593,0.06,0.924c0,0.912-0.171,1.938-0.684,3.22 l-2.746,7.94c2.673-1.558,4.47-4.454,4.47-7.771C20.991,10.436,20.591,8.967,19.889,7.686z M12,22C6.486,22,2,17.514,2,12 C2,6.486,6.486,2,12,2c5.514,0,10,4.486,10,10C22,17.514,17.514,22,12,22z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WordPress<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-x has-contrast-color wp-block-social-link\"><a href=\"https:\/\/x.com\/petergfern\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aligning your CIAM integration with your brand provides a consistent user experience for your customers, and gives them peace of mind that they\u2019re using a trusted and secure provider. Hi, I&#8217;m Peter Fernandez, and as a CIAM expert, I want to share my experience building modern CIAM Brand Management into modern applications. Custom Domains Providing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2487,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"authenticate":"","authentication":"","authenticatedMethod":"","authenticatedMember":"","authorizedPermissions":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":13,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":2497,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/12\/revisions\/2497"}],"up":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/18"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/media\/2487"}],"wp:attachment":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}