{"id":2611,"date":"2025-04-04T15:45:30","date_gmt":"2025-04-04T14:45:30","guid":{"rendered":"https:\/\/discovery.cevolution.co.uk\/ciam\/?page_id=2611"},"modified":"2025-06-05T20:19:49","modified_gmt":"2025-06-05T19:19:49","slug":"faqs","status":"publish","type":"page","link":"https:\/\/discovery.cevolution.co.uk\/ciam\/faqs\/","title":{"rendered":"FAQs"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ciamsticky is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-accent-5-background-color has-text-color has-background has-link-color wp-elements-5ec195d42a06e7b6e80074735a8c8919 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff778368 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:10px;color:#353434;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);box-shadow:var(--wp--preset--shadow--deep)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-8165f36a wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><p class=\"wp-block-site-title\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\" target=\"_self\" rel=\"home\">Discover CIAM<\/a><\/p>\n\n\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-82baacbd wp-block-group-is-layout-flex\"><nav class=\"is-responsive items-justified-left wp-block-navigation is-content-justification-left is-layout-flex wp-container-core-navigation-is-layout-24a44033 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-accent-5-background-color\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-left wp-block-navigation\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\"><span class=\"wp-block-navigation-item__label\">Authenticate<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Authenticate submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/\"><span class=\"wp-block-navigation-item__label\">Login<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Login submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passkeys\/\"><span class=\"wp-block-navigation-item__label\">Passkeys<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passwordless\/\"><span class=\"wp-block-navigation-item__label\">Passwordless<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\"><span class=\"wp-block-navigation-item__label\">Federation<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/social\/\"><span class=\"wp-block-navigation-item__label\">Social<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/sso\/\"><span class=\"wp-block-navigation-item__label\">SSO<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/mfa\/\"><span class=\"wp-block-navigation-item__label\">MFA<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\"><span class=\"wp-block-navigation-item__label\">Authorize<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Authorize submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/access-control\/\"><span class=\"wp-block-navigation-item__label\">Access Control<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/consent\/\"><span class=\"wp-block-navigation-item__label\">Consent<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\"><span class=\"wp-block-navigation-item__label\">Manage<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Manage submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/user\/\"><span class=\"wp-block-navigation-item__label\">Users<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/brand\/\"><span class=\"wp-block-navigation-item__label\">Brand<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\"><span class=\"wp-block-navigation-item__label\">Protect<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/blog\/\"><span class=\"wp-block-navigation-item__label\">Blog<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-top-center ciamcover\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:840px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/04154431\/create-a-highly-detailed-featured-image-for-a-blog-post.png\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"50% 50%\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/04154431\/create-a-highly-detailed-featured-image-for-a-blog-post.png 1024w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/04154431\/create-a-highly-detailed-featured-image-for-a-blog-post-300x225.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/04154431\/create-a-highly-detailed-featured-image-for-a-blog-post-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-container-core-cover-is-layout-e603688c wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-401b7a8a wp-block-group-is-layout-flex\" style=\"min-height:780px\">\n<div class=\"wp-block-group alignwide has-base-color has-text-color has-link-color wp-elements-7a44d0fb2c3699b75e95da89a4fec92f has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-56bf5bf6 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><h1 class=\"wp-block-post-title\">FAQs<\/h1><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-12243e0f wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading\" id=\"what-is-customer-identity-and-access-management-ciam\"><strong>What is Customer Identity and Access Management (CIAM)?<\/strong><\/h2>\n\n\n<p>CIAM \u2014 Customer Identity and Access Management \u2014 refers to the technologies, processes and best practices used to manage and secure customer identities and their access to digital services. CIAM integrations ensure seamless customer experiences while protecting sensitive data, and typically handle the various aspects of user <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/\" data-type=\"page\" data-id=\"6\" target=\"_blank\" rel=\"noreferrer noopener\">Authentication<\/a>, <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/\" data-type=\"page\" data-id=\"9\" target=\"_blank\" rel=\"noreferrer noopener\">Authorization<\/a>, <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\/\" data-type=\"page\" data-id=\"24\" target=\"_blank\" rel=\"noreferrer noopener\">Protection<\/a> and lifecycle <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/\" data-type=\"page\" data-id=\"18\" target=\"_blank\" rel=\"noreferrer noopener\">Management<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-ciam-and-iam-identity-and-access-management-differ\"><strong>How do CIAM and IAM (Identity and Access Management) differ?<\/strong><\/h2>\n\n\n<p>While both CIAM and IAM manage identities and access, they essentially serve different purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"popup-trigger popmake-1185 \" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span><\/strong> focuses on managing customer identities and ensuring secure, seamless access to services for external users (customers).<\/li>\n\n\n\n<li><strong><span class=\"popup-trigger popmake-3257 \" data-popup-id=\"3257\" data-do-default=\"0\">IAM<\/span><\/strong> typically handles the identities and access of internal employees and other stakeholders within an organization.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-ciam-important\"><strong>Why is CIAM important?<\/strong><\/h2>\n\n\n<p>CIAM is an essential component of any <span class=\"popup-trigger popmake-1354\" data-popup-id=\"1354\" data-do-default=\"0\">B2C<\/span> and\/or <span class=\"popup-trigger popmake-418\" data-popup-id=\"418\" data-do-default=\"0\">B2B<\/span> Software-as-a-Service (SaaS) solution as it allows personalised, secure, and frictionless experiences for customers, improving data security, enhancing user privacy, reducing risk, and supporting compliance with regulations (like <span class=\"popup-trigger popmake-399\" data-popup-id=\"399\" data-do-default=\"0\">GDPR<\/span>). CIAM also helps in managing large volumes of customer data efficiently.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-key-features-of-ciam\"><strong>What are the key features of CIAM?<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single Sign-On (<span class=\"popup-trigger popmake-397 \" data-popup-id=\"397\" data-do-default=\"0\">SSO<\/span>):<\/strong> A unified login experience across different services.<\/li>\n\n\n\n<li><strong>Multi-Factor Authentication (<span class=\"popup-trigger popmake-428 \" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>):<\/strong> Additional layers of security beyond passwords.<\/li>\n\n\n\n<li><strong><span class=\"popup-trigger popmake-523 \" data-popup-id=\"523\" data-do-default=\"0\">Social<\/span> Login Integration:<\/strong> Enables customers to sign in using social media accounts (e.g., Google, Facebook).<\/li>\n\n\n\n<li><strong>User Self-Service:<\/strong> Allows users to manage their own accounts, reset passwords, and update personal data, including\n<ul class=\"wp-block-list\">\n<li><strong>Profile Management:<\/strong> Managing user data and preferences.<\/li>\n\n\n\n<li><strong>Consent Management:<\/strong> Ensures compliance with regulations like <span class=\"popup-trigger popmake-399 \" data-popup-id=\"399\" data-do-default=\"0\">GDPR<\/span> by handling consent for data collection and usage.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BpjbyUwvVD\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/25\/the-benefits-of-self-service-user-profile-management\/\">The Benefits of Self-Service User Profile Management<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;The Benefits of Self-Service User Profile Management&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/25\/the-benefits-of-self-service-user-profile-management\/embed\/#?secret=a68yE96rKl#?secret=BpjbyUwvVD\" data-secret=\"BpjbyUwvVD\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-ciam-for-users\"><strong>What are the benefits of CIAM for users?<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seamless experience:<\/strong> Users can easily log in and access services without needing to remember multiple credentials.<\/li>\n\n\n\n<li><strong>Enhanced security:<\/strong> With MFA and secure authentication methods, users&#8217; accounts are less vulnerable to hacking.<\/li>\n\n\n\n<li><strong>Privacy control:<\/strong> Users have more control over their data and can manage privacy preferences.<\/li>\n\n\n\n<li><strong>Personalisation:<\/strong> CIAM systems enable businesses to deliver customised experiences based on user preferences and behaviour.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oCQptwPp2M\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/09\/what-can-ciam-do-for-you\/\">What Can CIAM Do For You?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;What Can CIAM Do For You?&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/09\/what-can-ciam-do-for-you\/embed\/#?secret=8nzG6Tr7cp#?secret=oCQptwPp2M\" data-secret=\"oCQptwPp2M\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-i-integrate-ciam-within-my-existing-applications\"><strong><strong>How do I integrate CIAM within my existing applications?<\/strong><\/strong><\/h2>\n\n\n<p>CIAM solutions often provide <span class=\"popup-trigger popmake-2876\" data-popup-id=\"2876\" data-do-default=\"0\">API<\/span>s, <span class=\"popup-trigger popmake-3335 \" data-popup-id=\"3335\" data-do-default=\"0\">SDKs<\/span>, and pre-built integrations with popular services and applications, making it easier to integrate with your existing infrastructure. Some of the more common challenges when integrating a CIAM solution, however, can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User experience:<\/strong> Striking the right balance between security and convenience can be difficult.<\/li>\n\n\n\n<li><strong>Data privacy and compliance:<\/strong> Ensuring CIAM solutions comply with data protection laws such as GDPR, CCPA, or HIPAA.<\/li>\n\n\n\n<li><strong>Scalability:<\/strong> Handling large volumes of user data while maintaining performance and security.<\/li>\n\n\n\n<li><strong>Integration with existing systems:<\/strong> CIAM solutions must integrate with legacy applications and various third-party services, which can be complex.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Configuring authentication protocols:<\/strong> (e.g., OAuth, SAML).<\/li>\n\n\n\n<li><strong>Connecting to user directories:<\/strong> (e.g., Active Directory or other cloud services).<\/li>\n\n\n\n<li>Integrating CIAM features like user registration, authentication, and profile management within your applications.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7fXdj5Om9F\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/04\/09\/architecting-a-modern-ciam-solution\/\">Architecting a Modern CIAM Solution<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Architecting a Modern CIAM Solution&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/04\/09\/architecting-a-modern-ciam-solution\/embed\/#?secret=lxGSBwTrSs#?secret=7fXdj5Om9F\" data-secret=\"7fXdj5Om9F\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-is-data-privacy-ensured-in-a-ciam-implementation\"><strong>How is data privacy ensured in a CIAM implementation?<\/strong><\/h2>\n\n\n<p>Some of the key strategies to ensure the privacy and security of the customer data handled include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement data encryption both at rest and in transit.<\/li>\n\n\n\n<li>Use strong authentication methods (e.g., <span class=\"popup-trigger popmake-428 \" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>, biometrics).<\/li>\n\n\n\n<li>Provide users with clear privacy policies and opt-in consent options.<\/li>\n\n\n\n<li>Regularly audit and monitor data access.<\/li>\n\n\n\n<li>Comply with data protection regulations like <span class=\"popup-trigger popmake-399 \" data-popup-id=\"399\" data-do-default=\"0\">GDPR<\/span> by giving users the ability to manage their consent and delete their data.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-ciam-support-compliance-with-regulations-like-gdpr-or-ccpa\"><strong>How does CIAM support compliance with regulations like GDPR or CCPA?<\/strong><\/h2>\n\n\n<p><strong>Answer:<\/strong><br>CIAM solutions help businesses comply with regulations by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering tools for managing consent and data subject requests (e.g., the right to be forgotten).<\/li>\n\n\n\n<li>Ensuring secure data storage and encryption.<\/li>\n\n\n\n<li>Providing audit trails to track who accesses customer data and when.<\/li>\n\n\n\n<li>Supporting data portability and allowing users to control their data preferences.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-authentication-methods-are-commonly-used-in-ciam\"><strong>What authentication methods are commonly used in CIAM?<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traditional UserID\/Password Authentication<\/strong><\/li>\n\n\n\n<li><strong>Multi-Factor Authentication (<span class=\"popup-trigger popmake-428\" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>):<\/strong> Combining something the user knows (password) with something they have (a mobile device or hardware token) or something they are (biometrics). This can include \n<ul class=\"wp-block-list\">\n<li><strong>Biometric authentication:<\/strong> Using face or fingerprint recognition.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"popup-trigger popmake-523 \" data-popup-id=\"523\" data-do-default=\"0\">Social<\/span> login:<\/strong> Authentication through social media accounts like Google, Facebook, etc.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\" data-type=\"page\" data-id=\"1136\" target=\"_blank\" rel=\"noreferrer noopener\">Federated login<\/a>:<\/strong> Establishing secure access to domain resources using identity federation.<\/li>\n\n\n\n<li><strong><span class=\"popup-trigger popmake-1879 \" data-popup-id=\"1879\" data-do-default=\"0\">Passkeys<\/span><\/strong>: For a phishing-resistant alternative to passwords that incorporates biometric authentication<\/li>\n\n\n\n<li><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passwordless\/\" data-type=\"page\" data-id=\"1149\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Passwordless Authentication<\/strong><\/a>: Authentication using various techniques that don&#8217;t require a password credential.<\/li>\n\n\n\n<li><strong>Industry-standard support using <span class=\"popup-trigger popmake-467\" data-popup-id=\"467\" data-do-default=\"0\">OAuth 2.0<\/span>, <span class=\"popup-trigger popmake-407\" data-popup-id=\"407\" data-do-default=\"0\">OpenID Connect<\/span> and <span class=\"popup-trigger popmake-470\" data-popup-id=\"470\" data-do-default=\"0\">SAML<\/span> protocols:<\/strong> Used for secure <span class=\"popup-trigger popmake-2149 \" data-popup-id=\"2149\" data-do-default=\"0\">delegated authorization<\/span> and <span class=\"popup-trigger popmake-397\" data-popup-id=\"397\" data-do-default=\"0\">SSO<\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"wLnWjEUwyq\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/07\/oidc-saml-and-oauth-2-0\/\">OIDC, SAML and OAuth 2.0<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;OIDC, SAML and OAuth 2.0&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/07\/oidc-saml-and-oauth-2-0\/embed\/#?secret=Or9XHy6R0L#?secret=wLnWjEUwyq\" data-secret=\"wLnWjEUwyq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-single-signon-sso-and-how-does-it-work-in-a-ciam-context\"><strong>What is Single Sign-On (SSO), and how does it work in a CIAM context?<\/strong><\/h2>\n\n\n<p>Single Sign-On (SSO) allows customers to use one set of login credentials to access multiple applications or services. With SSO, once a user logs in to one application, they do not need to re-enter credentials for other linked services. This improves user experience by reducing the number of logins and passwords needed while maintaining security across platforms.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"y7MVd8A8Vc\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/05\/the-benefits-of-single-sign-on-sso\/\">The Benefits of SSO<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;The Benefits of SSO&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/05\/the-benefits-of-single-sign-on-sso\/embed\/#?secret=nPyPZhHiQC#?secret=y7MVd8A8Vc\" data-secret=\"y7MVd8A8Vc\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-role-of-consent-management-in-ciam-integrations\"><strong>What is the role of consent management in CIAM integrations?<\/strong><\/h2>\n\n\n<p>Consent management is crucial for ensuring that organisations comply with privacy regulations such as <span class=\"popup-trigger popmake-399\" data-popup-id=\"399\" data-do-default=\"0\">GDPR<\/span> or CCPA. CIAM integrations should provide capabilities to capture and manage user consent for data collection, processing, and usage. Users should have clear options to consent, withdraw consent, and access their data preferences, ensuring transparency and control over their personal information.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QSQUs6LatD\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/18\/authorized-consent\/\">Accessing Resources By Consent<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Accessing Resources By Consent&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/18\/authorized-consent\/embed\/#?secret=WeX3kOxeeZ#?secret=QSQUs6LatD\" data-secret=\"QSQUs6LatD\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-ciam-help-with-customer-segmentation-and-marketing\"><strong>How can CIAM help with customer segmentation and marketing?<\/strong><\/h2>\n\n\n<p>CIAM systems provide valuable data on customer preferences, behaviours, and interactions. By managing customer identities effectively, businesses can segment their customer base and deliver more personalised and targeted marketing campaigns. For example, knowing which products a customer is interested in or their preferred communication channel allows you to tailor offers and messaging more effectively.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-ciam-improve-security-for-my-softwareasaservice-saas-solution\"><strong>How can CIAM improve security for my Software-as-a-Service (SaaS) solution?<\/strong><\/h2>\n\n\n<p>Integrating a CIAM solution not only makes things easier for you and your customers but also provides a number of improved security and safety features, through the likes of :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong authentication:<\/strong> e.g., <span class=\"popup-trigger popmake-428\" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>, <span class=\"popup-trigger popmake-1879\" data-popup-id=\"1879\" data-do-default=\"0\">Passkeys<\/span>, biometrics to help prevent unauthorised access.<\/li>\n\n\n\n<li><strong>Behavioural analytics:<\/strong> to detect unusual activity and potential fraud.<\/li>\n\n\n\n<li><strong>Access control:<\/strong> such as <span class=\"popup-trigger popmake-1623 \" data-popup-id=\"1623\" data-do-default=\"0\">RBAC<\/span>, <span class=\"popup-trigger popmake-2333 \" data-popup-id=\"2333\" data-do-default=\"0\">ReBAC<\/span> and ABAC to restrict access based on user roles and permissions.<\/li>\n\n\n\n<li><strong>Data encryption:<\/strong> to protect sensitive user information.<\/li>\n\n\n\n<li><strong>Compliance with best-practice security standards and regulations:<\/strong> to help avoid legal issues and data breaches.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-of-the-more-popular-ciam-solutions\"><strong>What are some of the more popular CIAM solutions?<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.keycloak.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keycloak<\/a><\/strong>: A comprehensive and well-known open-source implementation offering a cost-effective DIY approach to CIAM and CIAM SaaS platform hosting. A number of 3rd party hosting providers for Keycloak are also available, and whilst many of these are more <span class=\"popup-trigger popmake-3257\" data-popup-id=\"3257\" data-do-default=\"0\">IAM<\/span> than <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span> focused, they can offer a DIY approach that is also a managed solution&#8230;\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/phasetwo.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Phase Two<\/em><\/a> \u2014 who also offer a free <em>Starte<\/em>r option if you want to get quickly started with prototyping\/testing<\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.loginfactor.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Login Factor<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.plusserver.com\/en\/product\/keycloak-as-a-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plus Server<\/a><\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.intension.de\/en\/keycloak-as-a-service-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Intension<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/skycloak.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Skycloak<\/em><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/clerk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Clerk<\/strong><\/a>: A modern 3rd-party SaaS platform with an emphasis on user management via an easy-to-use component integration strategy.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/workos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WorkOS<\/a><\/strong>: Another modern 3rd party SaaS platform, this time with an emphasis on B2B SaaS solutions.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/auth0.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auth0 by Okta<\/a>:<\/strong> Arguably one of the most well-known 3rd party SaaS CIAM platforms.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.loginradius.com\/alternatives\/loginradius-vs-okta\" target=\"_blank\" rel=\"noreferrer noopener\">LoginRadius<\/a><\/strong>: Self-billed as the #1 3rd party CIAM SaaS alternative to Auth0.<\/li>\n\n\n\n<li><a href=\"https:\/\/frontegg.com\/frontegg-vs-auth0\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FrontEgg<\/strong><\/a>: An Auth0 alternative 3rd party SaaS solution, particularly when it comes to B2B use cases.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fusionauth.io\/lp\/auth0-switch\" target=\"_blank\" rel=\"noreferrer noopener\">FusionAuth<\/a><\/strong>: Another 3rd party SaaS alternative to Auth0 <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.descope.com\/\">Descope<\/a><\/strong>: Self-proclaimed &#8220;drag &amp; drop&#8221; CIAM for any application<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.pingidentity.com\/en\/solutions\/business-priority\/customer-identity.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ping Identity<\/a>:<\/strong> A 3rd party SaaS solution offering advanced CIAM features, including <span class=\"popup-trigger popmake-397\" data-popup-id=\"397\" data-do-default=\"0\">SSO<\/span> and <span class=\"popup-trigger popmake-428\" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/active-directory-b2c\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure AD B2C &#8211; a.k.a. Entra ID<\/a>:<\/strong> Microsoft&#8217;s 3rd party cloud-based solution for managing customer identities.<\/li>\n\n\n\n<li><a href=\"https:\/\/firebase.google.com\/products\/auth\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Firebase<\/strong><\/a>: Authentication built into Google&#8217;s own 3rd party platform for Web and Mobile app development <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/docs.aws.amazon.com\/cognito\/latest\/developerguide\/what-is-amazon-cognito.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cognito<\/a><\/strong>: Amazon&#8217;s own 3rd party identity platform for web and mobile apps<\/li>\n<\/ul>\n\n\n\n<p>Read more on what you should be looking for in a CIAM solution, along with the relative merits of Build vs Buy vs DIY (hint \u2014 almost always avoid the former, whichever of the other routes you decide to go \ud83d\ude0e), in the following article:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-discover-ciam wp-block-embed-discover-ciam\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"z7cPoztRHb\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/02\/22\/diy-or-buy\/\">Build, Buy or DIY your CIAM Solution?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Build, Buy or DIY your CIAM Solution?&#8221; &#8212; Discover CIAM\" src=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/02\/22\/diy-or-buy\/embed\/#?secret=30Z4qeXiBi#?secret=z7cPoztRHb\" data-secret=\"z7cPoztRHb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-0d85de7f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-text-display is-style-text-display--3\" style=\"font-style:normal;font-weight:400\">Questions? Comments? <br>Feel free to reach out!<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-a89b3969 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/pgfernandez\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-threads has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.threads.net\/@petefern\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Threads<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-bluesky has-contrast-color wp-block-social-link\"><a href=\"https:\/\/bsky.app\/profile\/petergf24.bsky.social\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.3,4.2c2.3,1.7,4.8,5.3,5.7,7.2.9-1.9,3.4-5.4,5.7-7.2,1.7-1.3,4.3-2.2,4.3.9s-.4,5.2-.6,5.9c-.7,2.6-3.3,3.2-5.6,2.8,4,.7,5.1,3,2.9,5.3-5,5.2-6.7-2.8-6.7-2.8,0,0-1.7,8-6.7,2.8-2.2-2.3-1.2-4.6,2.9-5.3-2.3.4-4.9-.3-5.6-2.8-.2-.7-.6-5.3-.6-5.9,0-3.1,2.7-2.1,4.3-.9h0Z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Bluesky<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-wordpress has-contrast-color wp-block-social-link\"><a href=\"https:\/\/wordpress.com\/reader\/users\/peterfernandez2016\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 C3.289,9.459,3.009,10.696,3.009,12z M18.069,11.546c0-1.112-0.399-1.881-0.741-2.48c-0.456-0.741-0.883-1.368-0.883-2.109 c0-0.826,0.627-1.596,1.51-1.596c0.04,0,0.078,0.005,0.116,0.007C16.472,3.904,14.34,3.009,12,3.009 c-3.141,0-5.904,1.612-7.512,4.052c0.211,0.007,0.41,0.011,0.579,0.011c0.94,0,2.396-0.114,2.396-0.114 C7.947,6.93,8.004,7.642,7.52,7.699c0,0-0.487,0.057-1.029,0.085l3.274,9.739l1.968-5.901l-1.401-3.838 C9.848,7.756,9.389,7.699,9.389,7.699C8.904,7.67,8.961,6.93,9.446,6.958c0,0,1.484,0.114,2.368,0.114 c0.94,0,2.397-0.114,2.397-0.114c0.485-0.028,0.542,0.684,0.057,0.741c0,0-0.488,0.057-1.029,0.085l3.249,9.665l0.897-2.996 C17.841,13.284,18.069,12.316,18.069,11.546z M19.889,7.686c0.039,0.286,0.06,0.593,0.06,0.924c0,0.912-0.171,1.938-0.684,3.22 l-2.746,7.94c2.673-1.558,4.47-4.454,4.47-7.771C20.991,10.436,20.591,8.967,19.889,7.686z M12,22C6.486,22,2,17.514,2,12 C2,6.486,6.486,2,12,2c5.514,0,10,4.486,10,10C22,17.514,17.514,22,12,22z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WordPress<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-x has-contrast-color wp-block-social-link\"><a href=\"https:\/\/x.com\/petergfern\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A list of some of the frequently asked questions (FAQs) regarding Customer Identity and Access Management (CIAM):<\/p>\n","protected":false},"author":1,"featured_media":2639,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-no-title","meta":{"authenticate":"","authentication":"","authenticatedMethod":"","authenticatedMember":"","authorizedPermissions":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2611","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/2611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/comments?post=2611"}],"version-history":[{"count":49,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/2611\/revisions"}],"predecessor-version":[{"id":4208,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/2611\/revisions\/4208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/media\/2639"}],"wp:attachment":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/media?parent=2611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}