{"id":36,"date":"2025-01-09T11:31:49","date_gmt":"2025-01-09T11:31:49","guid":{"rendered":"https:\/\/discovery.cevolution.co.uk\/iam\/?page_id=36"},"modified":"2025-11-17T17:28:06","modified_gmt":"2025-11-17T17:28:06","slug":"home","status":"publish","type":"page","link":"https:\/\/discovery.cevolution.co.uk\/ciam\/","title":{"rendered":"Unlock Customer Satisfaction in your SaaS Applications"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ciamsticky is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-accent-5-background-color has-text-color has-background has-link-color wp-elements-5ec195d42a06e7b6e80074735a8c8919 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff778368 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:10px;color:#353434;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);box-shadow:var(--wp--preset--shadow--deep)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-8165f36a wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><p class=\"wp-block-site-title\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\" target=\"_self\" rel=\"home\">Discover CIAM<\/a><\/p>\n\n\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-82baacbd wp-block-group-is-layout-flex\"><nav class=\"is-responsive items-justified-left wp-block-navigation is-content-justification-left is-layout-flex wp-container-core-navigation-is-layout-24a44033 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" 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4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-left wp-block-navigation\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\"><span class=\"wp-block-navigation-item__label\">Authenticate<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Authenticate submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/\"><span class=\"wp-block-navigation-item__label\">Login<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Login submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passkeys\/\"><span class=\"wp-block-navigation-item__label\">Passkeys<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passwordless\/\"><span class=\"wp-block-navigation-item__label\">Passwordless<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\"><span class=\"wp-block-navigation-item__label\">Federation<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/social\/\"><span class=\"wp-block-navigation-item__label\">Social<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/sso\/\"><span class=\"wp-block-navigation-item__label\">SSO<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/mfa\/\"><span class=\"wp-block-navigation-item__label\">MFA<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\"><span class=\"wp-block-navigation-item__label\">Authorize<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Authorize submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/access-control\/\"><span class=\"wp-block-navigation-item__label\">Access Control<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/consent\/\"><span class=\"wp-block-navigation-item__label\">Consent<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\"><span class=\"wp-block-navigation-item__label\">Manage<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Manage submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-contrast-color has-background has-accent-5-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/user\/\"><span class=\"wp-block-navigation-item__label\">Users<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/brand\/\"><span class=\"wp-block-navigation-item__label\">Brand<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\"><span class=\"wp-block-navigation-item__label\">Protect<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/blog\/\"><span class=\"wp-block-navigation-item__label\">Blog<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-top-center ciamcover\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:840px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"610\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25151910\/image-e1737982248282.png\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"50% 100%\" style=\"object-position:50% 100%;\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25151910\/image-e1737982248282.png 920w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25151910\/image-e1737982248282-300x199.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25151910\/image-e1737982248282-768x509.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-container-core-cover-is-layout-e603688c wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-64be3dce wp-block-group-is-layout-flex\" style=\"min-height:780px\">\n<div class=\"wp-block-group alignwide has-base-color has-text-color has-link-color wp-elements-dc0b4d513fa1de3aa216e02a50448b53 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0a0f4438 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-x-large-font-size\">Customer Identity and Access Management, a.k.a. CIAM, focuses on the safety, reliability and dependability of identities that access consumer software solutions.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-left has-neve-text-color-color has-text-color\">When it comes to the software your customers use, the expectation of a secure yet convenient, fast and agile experience from your solution is today&#8217;s accepted norm.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/4\/2024\/04\/19202418\/profile-769x1024.jpg\" alt=\"\" class=\"wp-image-6218\" style=\"aspect-ratio:1;object-fit:cover;width:192px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-right has-neve-text-color-color has-text-color\">Hi, I&#8217;m <span class=\"popup-trigger popmake-378\" data-popup-id=\"378\" data-do-default=\"0\">Peter Fernandez<\/span>, and I want to share my expertise in unlocking customer satisfaction by integrating an effective <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span> experience into consumer-oriented software applications.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-elements-9dfd8a531acaa6e567b1f31bbbd150bb has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--4\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<p>Consumer-oriented <span class=\"popup-trigger popmake-2946\" data-popup-id=\"2946\" data-do-default=\"0\">Software (as a Service)<\/span> usually comprises one or more applications that, together, surface the feature functionality that those software applications provide.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-accent-4-color has-text-color has-link-color wp-elements-dbd5d1c7bc527192144b0290625325c0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44%\">\n<div class=\"rll-youtube-player\" style=\"text-align: center; margin-top: 5px; margin-bottom: 2px;\" data-src=\"https:\/\/www.youtube.com\/embed\/aspOGy9s97w\" data-id=\"aspOGy9s97w\" data-query=\"\" data-alt=\"Discover CIAM\">\n<div data-id=\"aspOGy9s97w\" data-query=\"\" data-src=\"https:\/\/www.youtube.com\/embed\/aspOGy9s97w\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/aspOGy9s97w\/hqdefault.jpg\" alt=\"Discover CIAM\" \/><button class=\"play\" aria-label=\"play Youtube video\"><\/button><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-large-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<p class=\"has-text-align-right\">What those features are is largely irrelevant. However, the identities used to access them and the associated safety, security, reliability, and dependability are almost always a common denominator.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-base-color has-accent-5-background-color has-text-color has-background has-link-color wp-elements-b22a1ccc731dd4789510e4fce4737fa2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-contrast-color has-text-color has-link-color wp-elements-a0023d2710ae6bc249aeb8e892c9b278 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h2 class=\"wp-block-heading has-text-align-center\" id=\"what-is-ciam\">What is CIAM?<\/h2>\n\n\n<p class=\"has-text-align-center has-neve-text-color-color has-text-color\">Customer Identity and Access Management (<span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span>) has become an essential component of a secure, efficient, and personalised customer experience. By providing safe, seamless and secure access to your digital services, you can feel confident in the knowledge that your <span class=\"popup-trigger popmake-1354\" data-popup-id=\"1354\" data-do-default=\"0\">B2C<\/span> and <span class=\"popup-trigger popmake-418\" data-popup-id=\"418\" data-do-default=\"0\">B2B<\/span> SaaS solutions offer your customers the peace of mind they deserve. Read the article to discover more about what CIAM can do for you!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-accent-4-color has-text-color has-link-color wp-elements-935b886bcece7aacf4a46eaaea4a5ec0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"3\" data-wp-router-region=\"query-3\" class=\"wp-block-query alignwide has-global-padding is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"columns-1 wp-block-post-template has-small-font-size is-layout-grid wp-container-core-post-template-is-layout-2fe809ea wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-948\" class=\"wp-block-post post-948 post type-post status-publish format-standard has-post-thumbnail hentry category-integration tag-ciam tag-whatciamcando\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--50)\"><h2 style=\"margin-top:var(--wp--preset--spacing--30);\" class=\"has-text-align-center has-link-color wp-elements-2a622048c44497ff8d84c7dd4c1c2670 wp-block-post-title has-text-color has-contrast-color has-medium-font-size\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/09\/what-can-ciam-do-for-you\/\" target=\"_self\" >What Can CIAM Do For You?<\/a><\/h2>\n\n<figure style=\"aspect-ratio:auto;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/03\/09\/what-can-ciam-do-for-you\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/09125137\/image-19.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What Can CIAM Do For You?\" style=\"border-radius:20px;border-width:1px;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--deep);\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/09125137\/image-19.png 1024w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/09125137\/image-19-300x225.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/09125137\/image-19-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color has-small-font-size wp-elements-2a6b4263945450936cc1481cd59d74c4\"><em>Click to read the blog post<\/em><\/p>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-base-color has-accent-6-background-color has-text-color has-background has-link-color wp-elements-5a38d7fb8d69305530849b9c75f552f9 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25162011\/icon-user.png\" alt=\"\" class=\"wp-image-261\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25162011\/icon-user.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25162011\/icon-user-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25162011\/icon-user-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25162011\/icon-user-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-x-large-font-size wp-elements-b80c9222de650a002cca1e4205553de1\">Users<\/p>\n<\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-289cb4011c765982b85ef90284d08d3e\"><span class=\"popup-trigger popmake-2807 \" data-popup-id=\"2807\" data-do-default=\"0\">Users<\/span> represent the consumers of a (<span class=\"popup-trigger popmake-2946 \" data-popup-id=\"2946\" data-do-default=\"0\">SaaS<\/span>) solution and are the lifeblood of your commercial success. User identity ensures that the right access is provided to the right person at the right place and time, as well as used to describe habits, preferences and how they subscribe.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-c0d519fa wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<p class=\"has-contrast-color has-text-color has-link-color has-x-large-font-size wp-elements-9a0e00c55d75e101b46104ed175c01e5\">Services<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163019\/icon-service.png\" alt=\"\" class=\"wp-image-266\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163019\/icon-service.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163019\/icon-service-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163019\/icon-service-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163019\/icon-service-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-contrast-color has-text-color has-link-color wp-elements-490a11b4668da4fa4f581323f902b117\"><span class=\"popup-trigger popmake-2822\" data-popup-id=\"2822\" data-do-default=\"0\">Services<\/span>, on the other hand, are typically automated operations performed by a machine rather than a user. Service identity is used to determine the right level of access, ensuring that data is only made available to trusted parties authorised to use it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-base-color has-text-color has-link-color wp-elements-885668da47dfb7e79294ab3ed5c7b7f7 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163458\/icon-web-app.png\" alt=\"\" class=\"wp-image-268\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163458\/icon-web-app.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163458\/icon-web-app-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163458\/icon-web-app-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163458\/icon-web-app-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"is-style-default has-contrast-color has-text-color has-link-color has-x-large-font-size wp-elements-021506207f58bdee0c35fc672053a129\">Web Applications<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-default has-contrast-color has-text-color has-link-color wp-elements-429ba81e53d838df68ff5ad962f51fdc\">A <span class=\"popup-trigger popmake-2852 \" data-popup-id=\"2852\" data-do-default=\"0\">Web Application<\/span>,&nbsp;also known as a Web App, Website, or regular web application, is <em><span class=\"popup-trigger popmake-578\" data-popup-id=\"578\" data-do-default=\"0\">confidential client<\/span><\/em> software created using web-oriented technologies and commonly distributed via a web server. Web applications typically comprise a user-oriented <span class=\"popup-trigger popmake-879\" data-popup-id=\"879\" data-do-default=\"0\">web front-end<\/span> together with a corresponding <span class=\"popup-trigger popmake-893\" data-popup-id=\"893\" data-do-default=\"0\">web server backend<\/span>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-c0d519fa wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<p class=\"has-contrast-color has-text-color has-link-color has-x-large-font-size wp-elements-98ce6e1f2d30909e4c4c8a318270f2ae\" id=\"spa\">SPAs<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163600\/icon-spa.png\" alt=\"\" class=\"wp-image-269\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163600\/icon-spa.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163600\/icon-spa-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163600\/icon-spa-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25163600\/icon-spa-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-contrast-color has-text-color has-link-color wp-elements-e358df6ccd9bfe394409334a8b64b552\">A <span class=\"popup-trigger popmake-2828\" data-popup-id=\"2828\" data-do-default=\"0\">Single-Page Application<\/span>, commonly referred to as a SPA, is a<em> <span class=\"popup-trigger popmake-582\" data-popup-id=\"582\" data-do-default=\"0\">public client<\/span><\/em> web application that interacts with a user by dynamically rewriting a single web page. Unlike regular web applications, SPAs don&#8217;t have a dedicated <span class=\"popup-trigger popmake-893\" data-popup-id=\"893\" data-do-default=\"0\">web backend,<\/span> typically leveraging resources statically and\/or dynamically using a <a href=\"#bffs\">BFF<\/a> or an <a href=\"#apis\">API<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-contrast-color has-accent-6-background-color has-text-color has-background has-link-color wp-elements-0b7e8769fe0c45694cf59982e01d90c9 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164046\/icon-mobile-app.png\" alt=\"\" class=\"wp-image-272\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164046\/icon-mobile-app.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164046\/icon-mobile-app-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164046\/icon-mobile-app-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164046\/icon-mobile-app-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"has-x-large-font-size\" id=\"mobile\">Mobile Apps<\/p>\n<\/div>\n\n\n\n<p><span class=\"popup-trigger popmake-2862\" data-popup-id=\"2862\" data-do-default=\"0\">Mobile Apps<\/span> run natively on platforms such as Android or Apple (i.e. iOS, WatchOS, VisionOS, etc). They are <em><span class=\"popup-trigger popmake-582\" data-popup-id=\"582\" data-do-default=\"0\">public clients<\/span><\/em> typically built using native platform languages such as Swift, Kotlin, or Java, and can also leverage web technologies and frameworks, such as React, both natively and within an embedded browser context. Mobile Apps typically use <a href=\"#bffs\">BFFs<\/a> or <a href=\"#apis\">APIs<\/a> for user-oriented data access and management, and can also have specific UI challenges that require less conventional methods for <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\" data-type=\"page\" data-id=\"6\" target=\"_blank\" rel=\"noreferrer noopener\">Authentication<\/a> and <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\" data-type=\"page\" data-id=\"9\" target=\"_blank\" rel=\"noreferrer noopener\">Authorization<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-c0d519fa wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<p class=\"has-x-large-font-size\" id=\"desktop\">Desktop Apps<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164059\/icon-desktop-app.png\" alt=\"\" class=\"wp-image-273\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164059\/icon-desktop-app.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164059\/icon-desktop-app-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164059\/icon-desktop-app-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25164059\/icon-desktop-app-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-right\"><span class=\"popup-trigger popmake-2866 \" data-popup-id=\"2866\" data-do-default=\"0\">Desktop Apps<\/span>, a.k.a. Desktop Applications, run natively on platforms such as Windows, MacOS and Linux. They incorporate command-line and\/or graphical user interfaces (a.k.a. GUIs) and are <em><span class=\"popup-trigger popmake-582\" data-popup-id=\"582\" data-do-default=\"0\">public clients<\/span><\/em> built using native platform languages and technologies. Like Mobile Apps, Desktop Applications can optionally leverage web technologies and frameworks \u2014 both natively and within an (embedded) browser context \u2014 and similarly, <a href=\"#bffs\">BFFs<\/a> or <a href=\"#apis\">APIs<\/a> are used for user-oriented data access\/management, et al.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-base-color has-accent-4-background-color has-text-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165420\/icon-backend.png\" alt=\"\" class=\"wp-image-276\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165420\/icon-backend.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165420\/icon-backend-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165420\/icon-backend-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165420\/icon-backend-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"has-x-large-font-size\" id=\"backend\">Backends<\/p>\n<\/div>\n\n\n\n<p>A <span class=\"popup-trigger popmake-2870\" data-popup-id=\"2870\" data-do-default=\"0\">Backend<\/span> \u2014 also referred to as an Application Backend, Backend Server, or just Server \u2014 provides a secure, <em><span class=\"popup-trigger popmake-578\" data-popup-id=\"578\" data-do-default=\"0\">confidential client<\/span><\/em> context in which application software can execute. Backends come in various shapes and sizes (such as <em>web servers<\/em>, <em>database servers<\/em>, etc), all with the common attribute that they are protected from direct user access and typically implemented with the highest level of trust.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165445\/icon-backend-for-frontend.png\" alt=\"\" class=\"wp-image-277\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px;height:auto\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165445\/icon-backend-for-frontend.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165445\/icon-backend-for-frontend-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165445\/icon-backend-for-frontend-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/25165445\/icon-backend-for-frontend-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"has-x-large-font-size\" id=\"bffs\" style=\"line-height:0.8\">BFFs<\/p>\n\n\n\n<p class=\"has-text-align-center\">A <span class=\"popup-trigger popmake-2873\" data-popup-id=\"2873\" data-do-default=\"0\">Backend-For-Frontend<\/span>, otherwise referred to as a BFF, is a pattern whereby a dedicated backend is explicitly created for a specific set of frontend functionality, typically associated with security-sensitive, critical operations. BFFs are normally used with SPA and\/or Mobile\/Desktop Apps; however, they can easily be utilised in other situations too.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-c0d519fa wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<p class=\"has-x-large-font-size\" id=\"apis\">APIs<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/02132958\/icon-api.png\" alt=\"\" class=\"wp-image-2571\" style=\"box-shadow:var(--wp--preset--shadow--deep);width:80px\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/02132958\/icon-api.png 816w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/02132958\/icon-api-300x300.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/02132958\/icon-api-150x150.png 150w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/02132958\/icon-api-768x768.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-right\">An <span class=\"popup-trigger popmake-2876\" data-popup-id=\"2876\" data-do-default=\"0\">API<\/span>, otherwise known as an Application Program Interface, refers to a backend implementation allowing systems to communicate in a consistent manner over an HTTP interface. The term Resource Server is often used to refer to an API used to provide access to (protected) resources associated with a user, and the term <em>API-First Design<\/em> is often used to refer to software architectural design that centres around the API.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-846734b4f566e4d32e50d5bd8ea2ded7 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--5\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-text-align-left\">Whether you&#8217;re building web-based applications, native applications, backends, (embedded IoT) services, BFFs, APIs or some combination of any of these, effective CIAM will help you take your <span class=\"popup-trigger popmake-1354 \" data-popup-id=\"1354\" data-do-default=\"0\">B2C<\/span> or <span class=\"popup-trigger popmake-418 \" data-popup-id=\"418\" data-do-default=\"0\">B2B<\/span> SaaS to the next level.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-text-align-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-91e6b038 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"95\" height=\"117\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/02\/01152122\/Web-Warrior-e1738423668939.png\" alt=\"\" class=\"wp-image-611\" style=\"aspect-ratio:3\/4;object-fit:cover;width:auto;height:117px\"\/><figcaption class=\"wp-element-caption\"><span class=\"popup-trigger popmake-624 \" data-popup-id=\"624\" data-do-default=\"0\">Web Warrior<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"87\" height=\"117\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/02\/01152616\/Mobile-Maestro-e1738423947345.png\" alt=\"\" class=\"wp-image-612\" style=\"aspect-ratio:3\/4;object-fit:cover;width:auto;height:117px\"\/><figcaption class=\"wp-element-caption\"><span class=\"popup-trigger popmake-628 \" data-popup-id=\"628\" data-do-default=\"0\">Mobile Maestro<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"117\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/02\/01153112\/Desktop-Discoverer-e1738423917783.png\" alt=\"\" class=\"wp-image-613\" style=\"aspect-ratio:3\/4;object-fit:cover;width:auto;height:117px\"\/><figcaption class=\"wp-element-caption\"><span class=\"popup-trigger popmake-643 \" data-popup-id=\"643\" data-do-default=\"0\">Desktop Discoverer<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"117\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/02\/01153733\/IoT-Icon-e1738424287136.png\" alt=\"\" class=\"wp-image-614\" style=\"aspect-ratio:3\/4;object-fit:cover;width:auto;height:117px\"\/><figcaption class=\"wp-element-caption\"><span class=\"popup-trigger popmake-2591 \" data-popup-id=\"2591\" data-do-default=\"0\">IoT Icon<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"102\" height=\"117\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/02\/01154247\/Service-Supremo-e1738424618545.png\" alt=\"\" class=\"wp-image-615\" style=\"aspect-ratio:3\/4;object-fit:cover;width:auto;height:117px\"\/><figcaption class=\"wp-element-caption\"><span class=\"popup-trigger popmake-2593 \" data-popup-id=\"2593\" data-do-default=\"0\">Service Supremo<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"117\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/02\/01160022\/API-Angel-e1738425637707.png\" alt=\"\" class=\"wp-image-622\" style=\"aspect-ratio:3\/4;object-fit:cover;width:auto;height:117px\"\/><figcaption class=\"wp-element-caption\"><span class=\"popup-trigger popmake-2597 \" data-popup-id=\"2597\" data-do-default=\"0\">API Angel<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-text-align-right\">CIAM provides a modern system of <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\" data-type=\"page\" data-id=\"6\" target=\"_blank\" rel=\"noreferrer noopener\">Authentication<\/a> and <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorization\/\" data-type=\"page\" data-id=\"9\">Author<\/a><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\" data-type=\"page\" data-id=\"9\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorization\/\" data-type=\"page\" data-id=\"9\">zation<\/a> that also gives you the tools and best practice guidance to help <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\" data-type=\"page\" data-id=\"18\" target=\"_blank\" rel=\"noreferrer noopener\">Manage<\/a> and <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\/\" data-type=\"page\" data-id=\"24\" target=\"_blank\" rel=\"noreferrer noopener\">Protect<\/a> your SaaS solutions and the consumers that use them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-contrast-color has-accent-6-background-color has-text-color has-background has-link-color wp-elements-8dfd8c99b4a676c9792cdbb5b6cbae3c has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--6\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-center has-neve-text-color-color has-text-color\">From user interactions via the front-end (browser) for <span class=\"popup-trigger popmake-2828\" data-popup-id=\"2828\" data-do-default=\"0\">SPAs<\/span> and classic <span class=\"popup-trigger popmake-2852\" data-popup-id=\"2852\" data-do-default=\"0\">Web Applications<\/span> to the native interfaces provided by <span class=\"popup-trigger popmake-2862\" data-popup-id=\"2862\" data-do-default=\"0\">Mobile<\/span> and <span class=\"popup-trigger popmake-2866\" data-popup-id=\"2866\" data-do-default=\"0\">Desktop Apps<\/span> \u2014 each connecting with the participation of <span class=\"popup-trigger popmake-2870\" data-popup-id=\"2870\" data-do-default=\"0\">Backends<\/span>, <span class=\"popup-trigger popmake-2873\" data-popup-id=\"2873\" data-do-default=\"0\">BFFs<\/span><span class=\"popup-trigger popmake-2876\" data-popup-id=\"2876\" data-do-default=\"0\">, APIs<\/span> and <span class=\"popup-trigger popmake-2822\" data-popup-id=\"2822\" data-do-default=\"0\">Services<\/span>. Architecting customer identity to ensure secure access in such scenarios has become a key challenge for organisations developing <span class=\"popup-trigger popmake-1354\" data-popup-id=\"1354\" data-do-default=\"0\">B2C<\/span> and <span class=\"popup-trigger popmake-418\" data-popup-id=\"418\" data-do-default=\"0\">B2B<\/span> SaaS solutions, particularly where those identities can originate from multiple sources, too (e.g via <span class=\"popup-trigger popmake-523\" data-popup-id=\"523\" data-do-default=\"0\">Social<\/span> or <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\" data-type=\"page\" data-id=\"1136\" target=\"_blank\" rel=\"noreferrer noopener\">Federation<\/a>). <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-accent-4-color has-text-color has-link-color wp-elements-b5c699cd35289fdf49e6eeef6f9739be is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"3\" data-wp-router-region=\"query-3\" class=\"wp-block-query alignwide has-global-padding is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"columns-1 wp-block-post-template has-small-font-size is-layout-grid wp-container-core-post-template-is-layout-2fe809ea wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-2709\" class=\"wp-block-post post-2709 post type-post status-publish format-standard has-post-thumbnail hentry category-integration tag-architecture tag-b2b tag-b2c tag-ciam tag-modernciamarchitecture tag-saas\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--50)\"><h2 style=\"margin-top:var(--wp--preset--spacing--30);\" class=\"has-text-align-center has-link-color wp-elements-2a622048c44497ff8d84c7dd4c1c2670 wp-block-post-title has-text-color has-contrast-color has-medium-font-size\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/04\/09\/architecting-a-modern-ciam-solution\/\" target=\"_self\" >Architecting a CIAM Solution<\/a><\/h2>\n\n<figure style=\"aspect-ratio:auto;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/04\/09\/architecting-a-modern-ciam-solution\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/07123553\/architecture.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Architecting a CIAM Solution\" style=\"border-radius:20px;border-width:1px;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--deep);\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/07123553\/architecture.png 1024w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/07123553\/architecture-300x225.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/04\/07123553\/architecture-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color has-small-font-size wp-elements-2a6b4263945450936cc1481cd59d74c4\"><em>Click to read the blog post<\/em><\/p>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Build vs Buy vs DIY<\/h2>\n\n\n\n<p class=\"has-text-align-left has-neve-text-color-color has-text-color\" style=\"padding-bottom:0\">You could build an in-house custom solution yourself&#8230;it&#8217;s certainly an option. Particularly if you have a team with the time, capacity, knowledge, and expertise to develop: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><span class=\"popup-trigger popmake-397\" data-popup-id=\"397\" data-do-default=\"0\">SSO<\/span>, <\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">Leverage <span class=\"popup-trigger popmake-407\" data-popup-id=\"407\" data-do-default=\"0\">OIDC<\/span> and\/or <span class=\"popup-trigger popmake-470\" data-popup-id=\"470\" data-do-default=\"0\">SAML<\/span> for Authentication, <span class=\"popup-trigger popmake-523\" data-popup-id=\"523\" data-do-default=\"0\">Social<\/span> and\/or (Enterprise) <a data-type=\"page\" data-id=\"1136\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/federation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Federation<\/a>, <\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">Implement <a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/login\/passwordless\/\" data-type=\"page\" data-id=\"1149\">Passwordless<\/a>, <span class=\"popup-trigger popmake-1879\" data-popup-id=\"1879\" data-do-default=\"0\">Passkeys<\/span> and\/or <span class=\"popup-trigger popmake-428\" data-popup-id=\"428\" data-do-default=\"0\">MFA<\/span>, with optional<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0\"><span class=\"popup-trigger popmake-467\" data-popup-id=\"467\" data-do-default=\"0\">OAuth 2.0<\/span> for <span class=\"popup-trigger popmake-2876\" data-popup-id=\"2876\" data-do-default=\"0\">API<\/span> Authorization, as well as<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">Deploy and maintain Attack Protection.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-neve-text-color-color has-text-color\">The alternative is to integrate with a <span class=\"popup-trigger popmake-2946 \" data-popup-id=\"2946\" data-do-default=\"0\">SaaS<\/span> solution provided by one of the popular vendors, and the cost of subscribing to one of these typically depends on the features you use and the number of active consumer identities you have.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:20%\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"3\" data-wp-router-region=\"query-3\" class=\"wp-block-query alignwide has-global-padding is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"columns-1 wp-block-post-template has-small-font-size is-layout-grid wp-container-core-post-template-is-layout-2fe809ea wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-127\" class=\"wp-block-post post-127 post type-post status-publish format-standard has-post-thumbnail hentry category-integration tag-buyvsdiy tag-diy\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--50)\"><h2 style=\"margin-top:var(--wp--preset--spacing--30);\" class=\"has-text-align-center wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/02\/22\/diy-or-buy\/\" target=\"_self\" >Build, Buy or DIY your CIAM Solution?<\/a><\/h2>\n\n<figure style=\"aspect-ratio:2\/3;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/2025\/02\/22\/diy-or-buy\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Build, Buy or DIY your CIAM Solution?\" style=\"border-radius:20px;border-width:1px;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--deep);\" srcset=\"https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on.png 1024w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on-300x225.png 300w, https:\/\/discovery-bucket-ha60ib.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/01\/27141803\/create-a-high-resolution-detailed-diagonally-split-featured-image-focusing-on-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Click to read the blog post<\/em><\/p>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>With vendor-based <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span>, the cost is typically associated with the platform hosting the backend service(s) that deliver <a data-type=\"page\" data-id=\"6\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authenticate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Authentication<\/a>, <a data-type=\"page\" data-id=\"9\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/authorize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Authorization<\/a>, <a data-type=\"page\" data-id=\"18\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/manage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Management<\/a> and <a data-type=\"page\" data-id=\"24\" href=\"https:\/\/discovery.cevolution.co.uk\/ciam\/protect\/\" target=\"_blank\" rel=\"noreferrer noopener\">Protection<\/a> from attack. <\/p>\n\n\n\n<p>With consumer-oriented SaaS, much of this infrastructure is already in place: cloud-based &#8220;compute&#8221;, database, network resources, etc., could be a necessity for your solution, and delivering these at scale may be something you also need to do.<\/p>\n\n\n\n<p>Deploying a standards-based (open-source) DIY solution within your existing infrastructure might provide a more cost-effective approach, delivering secure and robust <span class=\"popup-trigger popmake-1185\" data-popup-id=\"1185\" data-do-default=\"0\">CIAM<\/span> without the need to build everything yourself and with the added benefit of more flexibility and control.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-0d85de7f wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-text-display is-style-text-display--7\" style=\"font-style:normal;font-weight:400\">Questions? Comments? <br>Feel free to reach out!<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-a89b3969 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/pgfernandez\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-threads has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.threads.net\/@petefern\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Threads<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-bluesky has-contrast-color wp-block-social-link\"><a href=\"https:\/\/bsky.app\/profile\/petergf24.bsky.social\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.3,4.2c2.3,1.7,4.8,5.3,5.7,7.2.9-1.9,3.4-5.4,5.7-7.2,1.7-1.3,4.3-2.2,4.3.9s-.4,5.2-.6,5.9c-.7,2.6-3.3,3.2-5.6,2.8,4,.7,5.1,3,2.9,5.3-5,5.2-6.7-2.8-6.7-2.8,0,0-1.7,8-6.7,2.8-2.2-2.3-1.2-4.6,2.9-5.3-2.3.4-4.9-.3-5.6-2.8-.2-.7-.6-5.3-.6-5.9,0-3.1,2.7-2.1,4.3-.9h0Z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Bluesky<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-wordpress has-contrast-color wp-block-social-link\"><a href=\"https:\/\/wordpress.com\/reader\/users\/peterfernandez2016\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 C3.289,9.459,3.009,10.696,3.009,12z M18.069,11.546c0-1.112-0.399-1.881-0.741-2.48c-0.456-0.741-0.883-1.368-0.883-2.109 c0-0.826,0.627-1.596,1.51-1.596c0.04,0,0.078,0.005,0.116,0.007C16.472,3.904,14.34,3.009,12,3.009 c-3.141,0-5.904,1.612-7.512,4.052c0.211,0.007,0.41,0.011,0.579,0.011c0.94,0,2.396-0.114,2.396-0.114 C7.947,6.93,8.004,7.642,7.52,7.699c0,0-0.487,0.057-1.029,0.085l3.274,9.739l1.968-5.901l-1.401-3.838 C9.848,7.756,9.389,7.699,9.389,7.699C8.904,7.67,8.961,6.93,9.446,6.958c0,0,1.484,0.114,2.368,0.114 c0.94,0,2.397-0.114,2.397-0.114c0.485-0.028,0.542,0.684,0.057,0.741c0,0-0.488,0.057-1.029,0.085l3.249,9.665l0.897-2.996 C17.841,13.284,18.069,12.316,18.069,11.546z M19.889,7.686c0.039,0.286,0.06,0.593,0.06,0.924c0,0.912-0.171,1.938-0.684,3.22 l-2.746,7.94c2.673-1.558,4.47-4.454,4.47-7.771C20.991,10.436,20.591,8.967,19.889,7.686z M12,22C6.486,22,2,17.514,2,12 C2,6.486,6.486,2,12,2c5.514,0,10,4.486,10,10C22,17.514,17.514,22,12,22z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WordPress<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-x has-contrast-color wp-block-social-link\"><a href=\"https:\/\/x.com\/petergfern\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Identity and Access Management, a.k.a. CIAM, focuses on the safety, reliability and dependability of identities that access consumer SaaS solutions. Hi, I&#8217;m Peter Fernandez, and I invite you to come follow me as I share my experience integrating modern CIAM into modern applications.<\/p>\n","protected":false},"author":1,"featured_media":251,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"authenticate":"","authentication":"","authenticatedMethod":"","authenticatedMember":"","authorizedPermissions":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-36","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":216,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":4249,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/pages\/36\/revisions\/4249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/media\/251"}],"wp:attachment":[{"href":"https:\/\/discovery.cevolution.co.uk\/ciam\/wp-json\/wp\/v2\/media?parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}