Author: Peter Fernandez
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Social Authentication for Customer Identity and Access Management
Social authentication is an invaluable tool for improving user experience, enhancing security, and streamlining account management as part of a broader Customer Identity and Access Management (CIAM) solution. By offering users the ability to log in via trusted third-party platforms like Facebook, Google, and LinkedIn, businesses can reduce friction during the onboarding process, increase customer retention, and lower operational costs.
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CIAM Attack Vectors and Protecting Against Them
Protecting your CIAM is critical to ensuring that customer data remains secure and that only authorized users can access services. With the increasing sophistication of cyber threats, a multi-layered security approach to prevent common attacks like credential stuffing, brute force, phishing, and account takeover is a crucial aspect of any implementation.
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What Can CIAM Do For You?
In an era where digital interactions are paramount to business success, Customer Identity and Access Management (CIAM) has become an essential component of a secure, efficient, and personalised customer experience. By providing seamless and secure access to digital services, CIAM not only enhances security but also fosters customer loyalty with regulatory compliance.
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B2C vs B2B SaaS Applications
While both B2B and B2C applications utilize the SaaS model, the differences in their target audiences, pricing, sales processes, user experience, and support systems are significant. B2B SaaS applications are more complex, designed for organizations, and emphasize customization, scalability, and integrations, whereas B2C applications focus on providing simple, user-friendly solutions for individual consumers.
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OIDC, SAML and OAuth 2.0
Many developers have encountered the terms OIDC, SAML and OAuth 2.0. However, hearing about them and knowing what they are — as well as when to use them — are very different things. Read more about these modern CIAM protocols and why you should consider using them.
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The Benefits of SSO
Single Sign-On (SSO) offers a host of benefits for businesses and users alike. It improves the user experience by simplifying the login process, enhances security by reducing the risk, and provides operational efficiencies that save time and reduce costs. Additionally, SSO makes it easier to scale operations, integrate third-party applications, and maintain compliance with regulatory standards.
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Factoring MFA into the Equation
Multi-factor Authentication plays a critical role in modern cybersecurity, offering significant protection against unauthorized access. By combining multiple authentication factors — something you know, something you own, and something you are — MFA creates layers of defense that significantly reduce the likelihood of a successful attack.
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Build, Buy or DIY your CIAM Solution?
Customer Identity and Access Management (a.k.a CIAM) provides the tools, processes, policies and design patterns to manage and secure customer identities and control access to applications, services, and resources. CIAM ensures that only authenticated and authorized users can access restricted information and functionality, and enables self-service capability as part of a safe and seamless user experience.
