Category: Authentication
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Why Account Linking Should Be Pivotal In Your CIAM SSO Integration
Account linking isn’t just a technical feature, it’s a strategic capability you’ll almost certainly want to employ. The ability to recognize and unify customer identities not only offers a competitive advantage, but in an SSO context is a necessity to unlocking the full potential of the user experience, data integrity, personalization, security, and compliance.
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Anatomy of a Password
Password authentication remains a cornerstone of Customer Identity and Access Management (CIAM) systems, but to be effective, it must be secure. Passwords must never be stored in plain text, proper encryption, hashing and salting techniques must be employed, and regular monitoring with periodic auditing is essential to keeping password data secure.
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B2C and B2B SaaS Authentication Architectures
The CIAM requirements for B2C and B2B SaaS differ significantly due to the varying needs for security, complexity, and user experience. B2C platforms emphasize ease of use and scalability, where B2B SaaS platforms focus on the addition of enterprise-level integrations and adaptive processes that provide greater flexibility, granular access control, and robust security.
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Passwordless OTP and Magic Link Scenarios
Passwordless authentication methods like Magic Links and OTPs provide substantial benefits in terms of user experience, security, and scalability in numerous workflow scenarios. By eliminating passwords, these methods reduce the risk of phishing and credential theft while providing seamless access to users.
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Passkeys and Their Role in Customer Identity & Access Management
Passkeys represent the future of authentication, offering businesses and users a more secure, user-friendly, and privacy-respecting method of logging in. By replacing traditional passwords with cryptographic keys, passkeys address many of the vulnerabilities that have plagued password-based systems for years.
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Social Authentication for Customer Identity and Access Management
Social authentication is an invaluable tool for improving user experience, enhancing security, and streamlining account management as part of a broader Customer Identity and Access Management (CIAM) solution. By offering users the ability to log in via trusted third-party platforms like Facebook, Google, and LinkedIn, businesses can reduce friction during the onboarding process, increase customer retention, and lower operational costs.
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The Benefits of SSO in a CIAM Integration
Single Sign-On (SSO) offers a host of benefits. It improves the user experience by simplifying the login process, enhances security by reducing the risk, and provides operational efficiencies that save time and reduce costs. Additionally, SSO makes it easier to scale operations, integrate third-party applications, and maintain compliance with regulatory standards.
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Factoring MFA into the Equation
Multi-factor Authentication plays a critical role in modern cybersecurity, offering significant protection against unauthorized access. By combining multiple authentication factors — something you know, something you own, and something you are — MFA creates layers of defense that significantly reduce the likelihood of a successful attack.
