Tag: SaaS

  • B2C and B2B SaaS Authentication Architectures

    B2C and B2B SaaS Authentication Architectures

    The CIAM requirements for B2C and B2B SaaS differ significantly due to the varying needs for security, complexity, and user experience. B2C platforms emphasize ease of use and scalability, where B2B SaaS platforms focus on the addition of enterprise-level integrations and adaptive processes that provide greater flexibility, granular access control, and robust security.

  • Understanding B2C vs B2B SaaS CIAM

    Understanding B2C vs B2B SaaS CIAM

    While both B2B and B2C applications utilise the SaaS model, the differences in their target audiences, pricing, sales processes, user experience, and support systems are significant. Particularly from a CIAM perspective. B2B SaaS applications are more complex, designed for organisations, and emphasise customisation, scalability, and integrations, whereas B2C applications focus on providing simple, user-friendly solutions for individual consumers.